TATESIDE

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TATESIDE *

Connecting technology

Brief

Tateside came to us to create a slick animated explainer showcasing the range of audio-visual solutions they offer.

From bespoke meeting room setups to surround sound cinemas, we helped highlight each service in this classy little web promo.

Client
Tateside

Style
3D

Genre
Web / Explainer

A 3D rendered stage and bar area with neon sign reading 'Hospitality Technology' in a modern, minimalistic setting with blue lighting.
A 3D rendered modern, minimalistic interior room with a curved wall, seated on a raised white platform. The room features a grey sofa, chairs, and standing lamps, with small framed wall art and a projector shining onto a wall.

Behind the scenes

We jumped straight into this brief, quickly modeling, rigging, and shading the five sets. Each was given a different colour palette and attached to a podium which, when spun, would collapse one set and reveal the next. Sounds simple? It actually took quite a bit of brain power.

The animators did a cracking job, making sure every wall, socket, and screw disappeared cleanly, and that the transitions felt dynamic and appealing.

Finally, a pass of lighting and comp brought it all together.

3D render of various office equipment and computer devices on pink display with a central server tagged 'Tateside' and a shield security icon above.
3D render of a retail display set with mannequins, sale sign, and electronic screen showing shoes, with 'Retail Technology' sign above.

WATCH