NYX

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NYX *

MINECRAFT MOVIE

Brief

Exposure teamed up with Ritzy to craft four bespoke 10-second animations promoting the launch of NYX’s new makeup line, in partnership with the Minecraft movie. From Slick Clicks to Blush Balms, we recreated the products in 3D and added some buzzing, eye-catching animations to make them pop.

Client
Exposure

Style
3D

Genre
Make-up

3D renders of Minecraft-themed NYX blush containers with open lids displaying pink, blue, and light green blush powders, arranged on a plain surface. There are also two small spheres and a color calibration chart in the top right corner.
A computer-generated scene with a blue sky and clouds. There are large letters spelling 'NYX' and 'MINECRAFT' and some smaller text that says 'Professional' and 'MOVIE'. A yellow bee is prominently in the foreground.
Three colorful makeup pens floating above a scenic pixelated Minecraft landscape with mountains, a river, and trees.

Behind the scenes

There was a real buzz in the RITZY studio when a package of prototype makeup landed at reception. Thankfully, the team managed to model the products in 3D before anyone got too tempted to try them out.

The goal was to showcase the products in all their glory with slick, satisfying animation. By integrating clips of the bee and select movie locations into our visuals, we created one seamless piece which stayed true to both brands.

A close-up 3D render of multiple small, colorful NYX Minecraft products with pixelated dog faces in pink, yellow, gray, and orange colors.
title screen for NYX Professional Makeup in the style of a Minecraft video game, with blocks and pixelated graphics, featuring the words 'NYX Professional Makeup' and 'A Minecraft Movie', with a bee flying on the left side and a blue sky with clouds in the background.

WATCH

CREDITS

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CREDITS 〰️

Director: Charlie Batho

Executive Producer: Dan Edgley

Producer: Anika Zinat

Asset Supervisor: Rory Cooke

3D Model/Texture: Hen Levene, Amina Muench

Rigging: Vytautas Puisys, Rory Cooke

3D Animation: Vytautas Puisys, Elliot Munn

Lighting & Compositing: Adria Carballada, Rory Cooke