NYX

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NYX *

GAME OUT LOUD

Five animated characters, each corresponding to a person, are set against a colorful, grid-patterned background. They feature diverse appearances and are dressed in vibrant, casual outfits, with some wearing headphones or accessories.

Brief

We teamed up with our friends across the pond at Exposure to create four bold avatars for their Game Out Loud campaign - a celebration of self-expression and a safe space for the LGBTQIA+ community to show off their true colours through makeup.

Client
Exposure

Style
3D

Genre
Product

3D render close-up of a face with detailed eye makeup, gold and silver painted lightning streaks on the face, and dark eyebrows.

Behind the scenes

This one was right up our street — turning five fabulous people into miniature versions of themselves they could actually hold and interact with. We sketched, modeled, and textured the crew faster than you can say “GAME OUT LOUD!”.

Exposure then sent over the footage of the cast talking to camera, complete with all their glamorous make-up. We cut them out, placed them in a digital cube, and superimposed the avatars on their palms. Sounds easy - but gamers move fast and those characters are tiny!

The finishing touch was adding lots of icons and a HUD to replicate the feeling of a game interface.

A person with colorful facial makeup/liners, holding a small 3D animated avatar on their hand. The background features a pink and purple digital grid with movement indicators and health bars, with the person wearing a shiny, patterned shirt.
A boy wearing a pink vest and a headset with a microphone, standing next to an animated avatar with the same clothing, in a neon-lit gaming setup. The screen displays the name "BRIAN" and the label "PLAYER 5."
A woman with pink hair styled in buns holds out her hand. In her palm is a digital character named Lilly, a girl with purple hair and a purple outfit, set against a pink futuristic grid background with game interface elements and a mission titled "Game Out Loud."
Five 3D animated characters representing players on a video game screen, each with their name and star ratings displayed above. The characters are in colorful, casual clothing.

WATCH

CREDITS

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CREDITS 〰️

Director: Dan Edgley

Executive Producer: Charlie Batho

Producer: Anika Zinat, Beth Yirtaw

Design: Marta Calvo

Asset Supervisor: Rory Cooke

3D Model/Texture: Amina Muench,

Rigging: Rig-IT

3D Animation: Vytautas Puisys

Lighting & Compositing: Gilbert McGirr

2D FX / MGFX: Maya Remenyi