MERCK

CITY UNDER SIEGE

 Metastatic CRC (mCRC) isn’t just a threat to a patient’s life. It’s a threat to their way of life and the world they’ve built around them. By locating the problem, Erbitux helps remove this threat, allowing their world to continue.

Best Of Breed asked us to collaborate with Illusion on this short health video. Provided with a model of the city, we animated several emergency vehicles rushing to a blazing fire, creating a visual analogy between the city park and cancer of the colon.

PRODUCTION

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