FLOODLAND
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FLOODLAND *
LAUNCH TRAILER
Brief
The lovely team at Fire Without Smoke enlisted us to create an animated trailer for the upcoming release of Floodland - a survival game set in a world destroyed by climate change.
With an art style already established for the game, our mission was to faithfully replicate the look and bring the artwork to life.
Client
Fire Without Smoke
Style
2.5D
Genre
Gaming
Behind the scenes
Creating a world submerged underwater was a fantastic challenge. We researched heavily into clothing choices and accessories for life in a dystopian world. In the Floodland future, many objects would have been recycled or repurposed, so we found uses for old fire jackets, snorkels, life vests and made them feel part of our factions wardrobes.
Colour was a key player in the story. We used blues and greens to represent the cold and desperation felt at the start of the game, moving gradually to warmer tones which represented survival and hope.
To make the trailer feel truly cinematic, we went all in: flocks of birds, shafts of light, floating debris, dreamy bokeh, and even some cloth simulation - everything to make the paintings feel alive and fully immerse viewers in our world.
The icing on the dystopian cake? Our designs were so good, they made it into the game :)
WATCH
CREDITS
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CREDITS 〰️
Direction: Dan Edgley & Charlie Batho
Producer: Anika Zinat
Production Assistant: Beth Yirtaw
Matte Paintings: Gilbert McGirr, Marta Calvo, Morgan Prost, Nicoletta Bea
3D Model/Texture: Amina Muench, Callum Harwood
Animation: Vytas Puisys
Compositing: Nick Canticus, Mattieu Landour, Michael Bond
Simulation / FX: Michael Bond