FLOODLAND

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FLOODLAND *

LAUNCH TRAILER

Brief

The lovely team at Fire Without Smoke enlisted us to create an animated trailer for the upcoming release of Floodland - a survival game set in a world destroyed by climate change.

With an art style already established for the game, our mission was to faithfully replicate the look and bring the artwork to life.

Client
Fire Without Smoke

Style
2.5D

Genre
Gaming

Ritzy Animation designed five diverse characters in a futuristic or sci-fi setting for Floodland game, dressed in casual and tactical clothing made from reused accessories, some holding tools
A split black and white digital illustration design of an underwater living room with a collapsed ceiling, broken furniture, and a television floating. Debris and broken objects are scattered across the room designed by Ritzy Animation
Colour script of six digitally stylized images depicting various scenes for game trailer for Floodland by Ritzy Animation

Behind the scenes

Creating a world submerged underwater was a fantastic challenge. We researched heavily into clothing choices and accessories for life in a dystopian world. In the Floodland future, many objects would have been recycled or repurposed, so we found uses for old fire jackets, snorkels, life vests and made them feel part of our factions wardrobes.

Colour was a key player in the story. We used blues and greens to represent the cold and desperation felt at the start of the game, moving gradually to warmer tones which represented survival and hope.

To make the trailer feel truly cinematic, we went all in: flocks of birds, shafts of light, floating debris, dreamy bokeh, and even some cloth simulation - everything to make the paintings feel alive and fully immerse viewers in our world.

The icing on the dystopian cake? Our designs were so good, they made it into the game :)

Colour script collage of six digital illustrations depicting various scenes with groups of people, cityscapes, and landscapes for 2.5D Floodland game trailer by Ritzy Animation

WATCH

CREDITS

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CREDITS 〰️

Direction: Dan Edgley & Charlie Batho

Producer: Anika Zinat

Production Assistant: Beth Yirtaw

Matte Paintings: Gilbert McGirr, Marta Calvo, Morgan Prost, Nicoletta Bea

3D Model/Texture: Amina Muench, Callum Harwood

Animation: Vytas Puisys

Compositing: Nick Canticus, Mattieu Landour, Michael Bond

Simulation / FX: Michael Bond