EXODUS

*

EXODUS *

TOTTENHAM NINJA

Person in a dark hoodie looking up at a digital rain of glowing, multicolored symbols and characters falling through a forest at night.

Brief

We teamed up with Mania Productions to create this experimental music video for Mike GLC.

RITZY mixed mobile phone videos, analogue glitches and stunning hand printed etchings by Yasmine Dainelli to create something truly unique.

Client
Mania Productions / Mike GLC

Style
Mixed Media / Photography / Collage

Genre
Music Video

Digital art featuring multiple human eyes with colorful irises amidst a dark, glitchy background with pink and purple digital artifacts.
Digital art featuring an open mouth with purple lips, with colorful liquid pouring out, set against a dark, glitchy background.

Behind the scenes

Possibly the most abstract brief to ever land in our inbox - it’s not every day you read a script about a floating mouth vomiting toxic glitch residue. But we were hooked by the idea of this dangerous entity roaming London, leaving chaos in its wake.

Working with only low-res footage and screen-printed paintings might sound limiting, but it was actually a blessing - everything came together to give the film a retro, gritty vibe that perfectly matched the story and vocals.

A utility pole with wires against a night sky, overlaid with colorful floating characters and symbols.
A person with glasses and dark hair being distorted graphically

Event

The animation premiered on 20th July at a launch event held at the Bernie Grant Arts Centre in Tottenham.

Mike GLC was there to perform some of his latest spoken word poems against a backdrop of live projected paintings created by Yasmine Dainelli.

  • A man in a black tank top and baseball cap speaking into a microphone to a crowd of people outdoors during sunset.
  • People gathered outside a community center or event space featuring a colorful banner with the words "SISTER'S HOLD YOUR BROTHERS CLOSE." The building has a modern design with a black ceiling, wooden slats, and large glass windows, with a chimney and trees visible around.
  • A woman in a black dress selling photographs on the street at dusk, with a portable printer and a stack of printed photos around her.
  • A man in black athletic clothing and white sneakers is standing on a large black and white floor artwork, speaking or performing with a microphone in front of a crowd outdoors during dusk. A woman is sitting on the ground nearby, working on a laptop with art supplies around her.
  • A woman with a red headband and green jacket holding a drink, standing next to a man with a shaved head and black shirt, at a dimly lit social event or bar, looking at a display or menu on the wall.
  • People standing and walking inside the Bernie Grant Arts Centre near the reception area, with signs pointing to the theatre, gallery wall, and lift, and a television screen displaying art.
  • A diverse group of people gathered outdoors in front of a dark building, listening to a man speak into a microphone during an evening event.
  • People standing and talking inside a room behind a glass wall with text and a plant outside.
  • A large diverse crowd of people gathered outdoors in the evening, listening to a performer standing on a raised platform. Behind them, a building with wooden exterior features a colorful banner that reads, 'SISTERS HOLD YOUR BROTHERS CLOSE.' Trees and nearby buildings are also visible.
  • Night view of a modern building with large glass windows and a wooden awning. There are many people gathered outside, some seated and some standing. The building is decorated with a colorful banner that says, 'First I like your brother shoes.' Trees and streetlights are visible around the area, under a dark sky.

WATCH