EVENT RAPS

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EVENT RAPS *

MC GRAMMAR

Brief

Kid favourite, MC Grammar is back for a series of music videos celebrating yearly events in the calendar. From Valentines to Bonfire night, the iconic rapper spits bars to educate and entertain, and it was down to RITZY to create the visuals.

Having already established himself on the scene, Monkey Kingdom commissioned us to expand MC Grammar’s repertoire with seven new 4-minute music videos to accompany his existing material.

You can catch our episodes, along with previous series on Sky Kids and NOW TV.

Client
Monkey Kingdom / Sky Kids

Style
2D / Live Action

Genre
Character / Kids

MC Grammar wearing sunglasses, a black hoodie, a cap, and a chain pointing up with both index fingers in front of a cartoon cityscape at New Year featuring smiling animated Big Ben and ice creams

MC Grammar dressed as a witch, wearing a large black hat with a gold buckle, a black cloak, and black gloves, pointing at the camera with a serious expression against a medieval-style background.

Behind the scenes

First up, we had to map out the full 30 minutes of madness. Once MC Grammar handed over the lyrics, our team got stuck into storyboarding for an intense two day greenscreen shoot. MC Grammar probably squeezed in 20 wardrobe changes, and honestly, it only made things more entertaining.

With the edit in the bag, the animation team went full throttle - whipping up backgrounds, props, characters, and transitions to make the songs jump off the screen.

A man with glasses, a beard, and a bald head is pointing at a colorful sign that reads 'SOMETHING NEW NEW'. He is wearing a white shirt, a patterned sweater vest, and a bow tie, standing against a blue background with various doodle-style graphics.

Valentine scene with MC Grammar wearing sunglasses and a cap smiling, standing between two large smiling cartoon hearts with eyelashes and lipstick

MC Grammar with a beard and glasses looking at a cartoon drawing of a green pine tree with a face, holding a guitar, part of Earth Day

WATCH

CREDITS

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CREDITS 〰️

Director: Maya Remenyi

Exec Producers: Dan Edgley, Charlie Batho

Producer: Beth Yirtaw

Design & Animation: Maya Remenyi, Stefano Malerba, Melinda Mouzannar, Daniel Tyrer, Teresa Gasco