CN RAIL

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CN RAIL *

CANADIAN NATIONAL
RAILWAY

Brief

In collaboration with Brunswick Group, we crafted a film to help highlight Canada Rail’s efforts to promote equal opportunities, boost workplace diversity, and close the pay gap. Important topics, but we made sure the information was explained clearly and with a touch of style.

Client
Brunswick Group

Style
Motion Graphics

Genre
Explainer / Corporate

Illustration of a train with CN logo and two workers in safety vests and helmets looking out from a green window, with text 'let's all keep working'.
Infographic showing limited availability of a diverse candidate pool, with icons representing people, some colored differently, and an image of a container ship at a port.
Hands holding a red poster with text about priorities, inclusion, diversity, and equity at a conference or event.

Behind The Scenes

From the very start, it was clear we needed to stay on brand. The team digested a library of assets from the client and carefully treated everything to create a look that was both recognisable and unique. Once the style frames and story were set, we got to work animating a photo-collage film that delivered an important message, tastefully.

Graphic showing a red upward arrow with silhouettes of people along the arrow, text reading 'Pay Gap' and 'difference in average pay' over a light background with small green and blue shapes

WATCH