AUTOCLOUD

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AUTOCLOUD *

SALESFORCE

Brief

PwC and Salesforce have shaken up the automotive industry with their launch of Autocloud - a CRM platform which connects dealers and consumers at the touch of a button.

In collaboration with Brunswick Group, we created an explainer showing how seamless a consumers experience can be.

Client
PwC

Style
Motion Graphics

Genre
Explainer / Business

A person interacts with a futuristic digital interface displaying a 3D wireframe model of a car and various car specifications, including a message with options to 'Accept Request' or 'Deny Request' on the screen.
Two engineers in a high-tech workshop examining a holographic model of a car with digital labels indicating different parts and materials.
A blue futuristic electric vehicle with a digital selection menu for choosing wheels displayed beside the car, showing options for matte black, powder gold, and magnesium 19-inch wheels with prices.

Behind The Scenes

There’s a lot of tech under the bonnet of this platform, so designing a sleek, complex UI was imperative. By blending 3D renders with 2D motion graphics, we cooked up a modern, stylish look that perfectly matched the cutting-edge service offered by PwC.

Futuristic car interior showcasing a red vehicle, vehicle options, and specifications, with various holographic displays about car details, pricing, and features.
Aerial view of a road surrounded by trees with digital overlay graphics indicating vehicle navigation data, speed, and road conditions. In the bottom right, there is a small video playback window showing two people climbing, with a timestamp and date.
Two people interacting with holographic car data displays, one appears to be a woman with curly hair and glasses, the other a man with glasses and a beard, in a high-tech setting.

WATCH

CREDITS

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CREDITS 〰️

Director: Dan Edgley, Maya Reményi

Production Assistant: Beth Yirtaw

Modelling & Texturing: Charlie Batho

Animation: Maya Reményi, Gideon Prins, Emre Şahin

Sound: Housestudios