ANTI BULLY
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ANTI BULLY *
ANTI BULLYING CAMPAIGN
Brief
In-game cyberbullying is an ever-growing headache for kids everywhere. So when SHIFT Marketing reached out for some heroic animation to power their campaign, we were all in. Timed perfectly for Anti-Bullying Week, we crafted four punchy shorts and a 60-second mashup to really shine a light on the issue.
Client
SHIFT Marketing
Style
3D
Genre
Character / Game
Behind the scenes
When SHIFT namechecked Fortnite as a favoured reference, we were pumped to get sketching. From spoilt rich kids to world beating babies, there were 8 fun characters to design and 4 unique envrionments for them to appear in.
RITZY developed an angular sculpting style which all of the modelers adpoted to ensure the Anit-Bully Squad and bullies all felt part of the same world. The level of detail achieved in the short time frame was incredible, with every skin pore and stitch painted in high-definition.
Each location was painstakingly referenced - from background posters to stray socks, every item was carefully designed, modeled and textured to feel authentic.
The result were believable characters in a believable world!
WATCH
CREDITS
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CREDITS 〰️
Directors: “Two Jeffs”
Producer: Jade Jordan
Design: Daniel Tarrant, Enrico Buffa, Theresa Haas
Storyboards: Andrew Hammond
Characters: Nur Diker Koksal, Lee Bowditch, Tom Paterson, Marta Macedo
Environments: Joachim Loesener, Kiki Pela
Rigging: Rig IT
Animation: Dan Edgley, Valentin Puig, Jessica Kersey-Preston, Laura Campanella
2D Game: Theresa Haas, Jessica Kersey Preston, Charlie Batho
Lighting: Alex Thorn, Stuart Wells
Compositing: Charlie Batho, Michael Bond
Music and SFX: House Studios